Search Engine Optimization (SEO) is the process by which one affects the online visibility of a web page or website in a web search engines unpaid results which are generally referred to as organic or natural. When it comes to SEO for a particular site the process can be either done by the company itself or the process can be outsourced to some reliable brands like Chicago SEO.

Generally the more or how often a website is frequented, the more often it appears in the search results. Which means this number can increase with more viewings and more searches. SEO targets a different sort of search, including image, academic and video searching.

The requirements of SEO keep changing and may be tedious to keep up with the latest developments. If you want your website to get more traffic and if you want more visitors then you have to be in the know. Sites which are well optimized get increased traffic which leads to more sales. Without search engine optimization searchers will not be able to find your website and all your efforts would be for nothing. Here are some crucial ranking factors you need to put yourself up there. By the conclusion of this article, you will have all the information you need to make sure you attract more business.

  1. Secure and accessible website: The first ranking factor has nothing to do with having the right URL or anything. Google has to have the ability to visit the above URL and look at the content to begin understanding what the page is all about. To assist the google bots, you will require a “robots.txt file” that lets Google know where it is allowed to look for your website information, a ‘sitemap’ which lists your pages.
  2. The speed of the page: It would be cited as one of the leading SEO factors of the ranking for years. Google would have the intentions of improving the experience of the user and loading the website faster. Utilize googles mobile testing tool to view how and where your website stacks up.
  3. Mobile friendliness: This is another major ranking factor for SEOs. More mobile devices are used than desktops or laptops in our world, and people use these mobile to access the webpage. Making it easier to access on mobile just gives you an advantageous upper hand. A responsive site that automatically resizes itself, the accessibility and navigability and ensuring that advertisements do not hide the essential contents are some of the things you can work on for your website.
  4. The age of the domain, URL and the authority: Around 60% of the websites that are listed under the top 10 google search rankings are older than three years or probably more. The age of the domain can help your ranking.
  5. Content which is optimized: Google algorithm relies on keyword searches so therefore words and phrases which are related to the topic can get you a long way to affect your ranking factor. Utilizing keywords in your content is essential.